At The Red Cross on Laugurvagur 12, there is a small event in collaboration with The Reykjavik Fashion Festival and Worn By Worship. Each week in the count down to the fashion festival a designer will style the window display at the Red Cross with great fashion items that have been donated.

Worn By Worship is a new on-line venture that connects fashion designers with charities. The plan is making more small events around the city in the future, to demonstrate how Icelandic fashion design can come together with local charities for good causes. This is the first event for the Reykjavik Fashion Festival, and we hope that it will help change some perceptions of second hand clothing and  bring new customers to the local Red Cross charity store.  

Themla Design is the first designer this week and has beautifully decorated the windows with several antique hats. The hats were all hand picked by her from the Red Cross store and some she even donated herself. Her idea behind the display was to convert the old and tired phrase "Bag Lady"  into a more stylish "Hat Lady".

Themla Design was launched in 2005, specialising in one-off embroidered headpieces. Her desire as a designer is to revive the hat as a demure, decorative symbol of beauty.  Inspired by the grace and elegance from adorning a headpiece from olden eras, the designer wanted to revive this style and attitude with a modern twist.